Dar es Salaam is the largest city of Tanzania and the largest city in eastern Africa by population, as well as a regionally important economic centre. The city is the leading arrival and departure point for most tourists who visit tourism areas in Tanzania like the national parks for safaris and the islands of Zanzibar. The region had a population of 4,364,541 as of the official 2012 census and has had a population increase of 5.6 percent per year from 2002 to 2012, the city is the third fastest growing in Africa. This increase in population is expected to rise still until 2020, demonstrating the importance of expanding knowledge of international education among students in Dar es Salaam. Due to the population rise, ISFA offers great opportunities for Dar es Salaam students to explore studying abroad, opening their imaginations to bigger education possibilities. The fair also gives a chance for exhibitors to expand their cultural horizons and since Dar es Salaam is such a tourist attraction, it is a popular destination to explore.