Arusha is a major international diplomatic hub, and a multi-cultural city, with many of the Tanzanian population stemming from mixed backgrounds: indigenous African, Arab-Tanzanian and Indian-Tanzanian population, plus White European and White American minority population. Arusha has a number of excellent local and international schools with students and teachers who respond well to the ISFA events. We feel that Arusha has a very good market potential which has not yet been fully discovered by many foreign universities, meaning Arusha contains a huge hub of opportunity.

Dar es Salaam is the largest city of Tanzania and the largest city in eastern Africa by population, as well as a regionally important economic centre. The city is the leading arrival and departure point for most tourists who visit tourism areas in Tanzania like the national parks for safaris and the islands of Zanzibar. The region had a population of 4,364,541 as of the official 2012 census and has had a population increase of 5.6 percent per year from 2002 to 2012, the city is the third fastest growing in Africa. This increase in population is expected to rise still until 2020, demonstrating the importance of expanding knowledge of international education among students in Dar es Salaam. Due to the population rise, ISFA offers great opportunities for Dar es Salaam students to explore studying abroad, opening their imaginations to bigger education possibilities. The fair also gives a chance for exhibitors to expand their cultural horizons and since Dar es Salaam is such a tourist attraction, it is a popular destination to explore.

The islands of Zanzibar are situated just off the coast of the Tanzanian mainland and offer a unique location for the latest ISFA tour. In the past decade Tanzania's public universities have witnessed rapid growth in enrolment. There are nearly 30 public and private universities in Tanzania. Demand for higher education is large with an estimated student population of 15,000. According to a recent report from the Tanzania Education Sector Analysis, emphasis has been put on higher education, to adequately meet the growing demand from secondary school leavers and produce skills relevant to current and future economic growth. University enrolment has grown at an average annual rate of 30% over 2005-09. ISFA offers great opportunities for students to explore studying abroad, opening their imaginations to bigger education possibilities. The fair also gives a chance for exhibitors to expand their cultural horizons and the historic center of Zanzibar City, Stonetown, is a World Heritage site and a popular destination to explore.

A regional cultural and economic hub, Mombasa has a large port and an international airport, and is an important regional tourism and trade centre. Located on the east coast of Kenya, in Mombasa County and the former Coast Province, Mombasa's situation on the Indian Ocean made it a historical trading centre, and it has been controlled by many countries because of its strategic location.
The ex-pat community in Mombasa is considerably wide. There are many high-quality schools that are both local and international. Their willingness and determination to find the best education abroad for their students is shown by their interest and continued attendance at our ISFA Fairs.

Nairobi is the capital and largest city of Kenya. It is an established hub for business and culture; home to thousands of Kenyan businesses and over 100 major international companies and organisations. There are at least 25 international schools in Nairobi, most of which use the ISFA events as stepping stones to further their students’ educations, and allow them to experience other cultures and environments. Furthermore, since Nairobi is the capital, it attracts many students worldwide to participate in its vibrant and varied culture, and these high achieving and aspirational students attend our events.